It is not uncommon for small businesses to want to establish a Web presence. Establishing a strong Web presence can be a way to bring new leads and sales. This will result in a financial profit and that is what businesses are all about. A small business may not have enough capital to advertise on TV or in other places where advertising is expensive. Fortunately, establishing a Web presence does not have to cost a lot, so it is a relatively good way to gain exposure. It may also be a way to strengthen customer relationships, as customers will be able to visit the website at any given time. This of course means that a business should invest in reliable hosting.