Every law firm or attorney, small or large, virtual or local, has to have a website today. This website needs to have a user friendly design and the web content it contains should be free of any grammatical and typographical errors. There are thousands of website designs and templates that can be used for creating one, but the key is to be different. If an attorney’s website is the same as any other attorney, there would be no reason for the client to pick them. You have to be different if you want people to give you preference over other lawyers in the market. So, what can you do to accomplish this goal? Listed below are some tips to get you on your way:
1. Professional Design
You can hire a professional website design firm that specializes in creating custom design for attorneys. You also have the option of going with a theme or template, but it is better to invest some money and get a custom design as it will be one-of-a-kind and help you stand out.
2. Consistent Navigation
You want your visitors to be able to navigate the website easily, which means that the navigation elements on an attorney’s website should be in identical position and design. Your customers don’t want to search for them on every page and you should make it convenient for them to find everything. If they don’t see what they are looking for, they are more likely to leave.
3. Visible Contact Information
Keeping contact information hidden is only going to profit criminals. Every lawyer needs to provide their email address and contact number on the website to ensure they are easily accessible. Bear in mind that an attorney’s job is to work round the clock and be available for emergencies. Your availability is going to work in your favor and absence of contact information is going to show that you will not be available in times of need. This sends the wrong message to your clients.
4. Hours of operation
This is critical information, especially with such intense competition in the market. Your customers should know when they can come to see you. If you don’t work for certain hours and are available all the time, this should also be specified.
A website sitemap is not only valuable for your website visitors, but is also handy for search engines, which means that it can benefit your rankings. When they visit your website, your visitors shouldn’t feel like they are hunting for treasure. Bear in mind that attention spans are short these days and they will leave instead of sticking around if they don’t see what they are looking for.