One of the most competitive Niche markets in the world today is the legal space. Attorneys and law firms around the world are doing everything they can to ring at the top of Google and reach new audiences everyday. However, with more websites and blogs on the internet created content daily, this is now more expensive and complicated than ever before.
The good news is that there are plenty of ways to rank your site higher in Google will also taking advantage of other websites and director is that already rank in Google. The benefit here is that you won’t necessarily need to rank your own site. Instead, you can just get your site listed in another directory and reach audiences is that way.
The potential downside to this is that you might have to spend some money in the process. Some of the top law firms in the world today are paying thousands of dollars monthly just to get listed above other attorneys that are listed in their area.
When it comes to promoting a legal business or a law firm, money is no option as your next client might bring in thousands of dollars per month and even put your company into the black over the next year. With so much competition in this space, this is why SEO and online marketing companies can spend so much money and even make it back by charging more two lawyers and law firms looking to promote their businesses online.
Below you will find a few tips on how to save money in the process and even get exposure for free.
Submit Your Site to a Local Attorney Directory
As mentioned earlier, there are now more websites and blogs on the internet today than ever before. An excellent way to gain exposure and reach new audiences with your legal services is the take the time to submit your company to a local attorney directory. Most of these sites will also allow you to post information about your business such as telephone number, location, and sometimes you can even collect reviews and testimonials from existing clients.
The larger legal directory is, the more money it will likely cost you in the long run. Even if you are going to end up paying a few dollars per day, remember that it will be saving you time and also will be putting your law firm in front of the right audiences. This is especially true if you are going to list your site in a legal directory that is focused on a specific localized area like New Jersey for California.
Outsource the Process to a Legal SEO Agency
In addition to listing your site and an online directory or finding other free methods, if you simply don’t have the time to promote your site through the process of content creation and SEO then you might want to outsource the process. This is why they are SEO and online marketing companies to choose from. It’s their job to find the latest and most creative ways to reach new audiences around the world.
A perfect example of this is how a lawyer should be taking advantage of mobile search results and ranking at the top of the websites based on what people are talking into their mobile phones and not typically typing. Some lawyers have even found ways to promote themselves through the power of voice search and being found through Alexa devices. To see more creative ways to market your business and how technology is changing this environment every day, be sure to visit Google news and type in lawyers and see what comes up.