As a lawyer, almost nothing is as satisfying as owning or being a partner in your very own practice.
But with great power comes great responsibility, and one of those responsibilities is getting more clients.
More clients means more revenue and you get to stay operational.
Now that it’s 2017, the internet is more powerful than ever for driving new customers to your business.
Whether you’re just starting out, or have a website already established, the 3 steps below will help you acquire more clients.
- Make Sure Your Site Design is Functional and User-Friendly
The first step to acquiring more customers has nothing to do with attracting new traffic, but everything to do with converting your current website visitors.
While lawyers are certainly familiar with the law, many aren’t as familiar with fundamental web design.
Simple imagery and color schemes make a big difference to site visitors, especially first-timers. Your design should be easy on the eyes and match your brand’s unique personality.
You’ll want to ensure your site loads fast enough so that users aren’t annoyed and leave hastily. With attention spans ever-decreasing, this is now more important than ever.
Finally, make sure your site’s navigation is both effective and easy to use. Make your most important pages easy to find and call-to-actions even easier.
You’d be surprised how many more clients you’ll convert by making a few simple tweaks to your site’s design.
- Write Useful Content and Share It
Once your site is converting optimally, next you want to focus on driving more traffic to it.
One of the best – and completely free – ways to do this is through content marketing.
Content marketing is exactly what it sounds like. It’s effectively marketing your website by creating and sharing content.
As a law practice, there are an endless amount of topics you could potentially write about. Choose 3-5 of the most important problems you feel your clients face and share advice about them through articles or video.
Then spread that content through social media, other websites, and general word-of-mouth.
A little bit of hustle when creating and marketing your content can literally bring in thousands of new monthly visitors with not much upfront effort.
- Learn Basic SEO and Implement
In Step 1, you learned about improving your website’s conversions.
In Step 2, you found out how to boost traffic to your site virtually immediately.
In this last step, you’ll learn how to play the long game of traffic and acquire more customers month after month, with minimal additional work.
It’s called search engine optimization (SEO), and it’s a proven way to boost your traffic.
There are many guides and tips out there with titles like “100 Essential SEO Tips for Your Blog” or “60 Must-Do SEO Tactics”.
Those are simply ridiculous.
A good, sound SEO strategy really only needs a few things:
- Proper keyword targeting
- Keyword utilization
- Site design mechanics
Most other tips are nonsense and non-essential to the growth of your website. Sure, they might help out a little bit, but for the getting the best use of your time, these 3 are all you need.
There are tons of top quality, free beginner SEO guides to get you quickly up and running. A quick Google search of “beginner SEO guides” should get you started.
Once you are, definitely track your progress using an online SEO analyzer. You’ll be able to find your site’s top ranked keywords, content, and more.
Also, those analyzers are great for gaining insight on your competitors’ strategies, which can help you tremendously in improving your own.
More online clients for your business is a simple matter of attracting more visitors to your site, then converting them at the highest possible rates.
If you follow the steps above, your practice will start getting more inquiries than you know what to do with, which is almost always a good problem to have.